Many businesses do not pursue an aggressive PR strategy for a few reasons. Unlike social media and email campaigns, it’s harder to see quantifiable results in the short-term that can be traced back to their source. Additionally, a campaign of this magnitude requires a team with a wealth of talent, skills, and connections to achieve their objective. But if you want to generate regional, or even national interest for your business extremely quickly, there’s no better way than being featured by a respected and trusted third party.

Just be aware that once this PR strategy has been activated, the press will likely continue to feature you organically. You will be considered the go-to authority in your field, and an easy phone call for quotes, interviews and more…all advertising that money allegedly can’t buy.